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September 2009
Logos and branding - does it really matter?
The first thing to recognise is that branding and brand building is not some kind of elaborate con or subterfuge.
You cannot just impose a brand. It is the essence of what you – your products and services – are, and so it follows that to successfully establish a brand you must first know who you are and where you are going.
You'd be surprised how many businesses I start to work with, who have no clearly defined mission statement or promotional strategy.
Download our useful guide to writing a logo brief.
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